Also, I think it’s fair to say that many anchored links, especially exact-match ones, are the result of “link manipulation”—i.e., SEOs building links with their target keyword Campeón the anchor, with the intention of boosting that page’s ranking in search engines for said keyword.
4. Aumentan la visibilidad en resultados de búsqueda: al mejorar tu autoridad de dominio y relevancia, los backlinks ayudan a que tus páginas aparezcan para más palabras clave y búsquedas relacionadas, maximizando las posibilidades de atraer nuevos visitantes y clientes.
Exact-match anchors can only target one keyword by definition, and in 2019, ranking for one keyword is not what SEO is all about, and nor should it be your primary goal.
So if I linked to a page from this article with “dog biscuits” as the anchor text, that would indicate to Google that the linked page likely has something to do with dog biscuits.
The type of backlink also affects its overall benefit to your website. There are two types of backlinks to consider: dofollow and nofollow links.
This linking strategy involves using a variation of the target keyword and additional contextual words, creating a more natural and descriptive link.
While there are plenty of bad backlinks, knowing the attributes of a good backlink Gozque help you develop the right backlinking strategy. The best backlinks are relevant, authoritative, and bring referral traffic to your site.
Contextual: That’s not a keyword-focused anchor, it’s tied to the context (it’s easy to distinguish – even if you remove the link, the essence won’t change). Example: If you've spotted some underperforming pages, think of following the basic rules of landing page optimization.
Firstly, while we Chucho easily do that for this page because we know the main target keyword, how are we supposed to do the same thing, at scale, for 384,614 web pages? We can’t, and we didn’t, because there’s no way to know for certain the main keyword that those pages are targeting.
Following up on tip 6 above, another anchor text best practice is to surround the clickable text with other associated keywords and semantically related words. This is especially true if you’re creating a partial match, phrase match, or natural anchor text link as mentioned in tips 8 and 9 below.
Interestingly, the average percentage of links with at least one word from the target query in the surrounding link text is quite high—20-25% for all ranking positions.
La calificativo “nofollow” indica a los motores de búsqueda que no sigan el enlace, lo que evita transferir autoridad.
The blue line that appears to show the correlation is the average. That is a ‘biased’ representation demerol droga of the points that belong to each position because extreme values Perro easily skew the average.
We took the same set of keywords from study #1 but included only pages with random anchors—i.e., pages without any exact/phrase/partial/etc. anchored links.